ABOUT US

Bruce has been running the sauna business as a passion project since 2016. A true sauna enthusiast, he’s personally experienced more than 120 saunas across 11 U.S. states and 10 countries. With deep family roots in sauna culture — 50% Finnish and
25% Swedish — Bruce enjoys sharing his knowledge, learning from others, and most of all, relaxing in good company.

These days, Bruce focuses more on marketing, product development, research, and administration, while still consulting on select projects and working with returning customers.

Ryan is your point of contact for turning your sauna dreams into reality. With about 75% Finnish ancestry, and having grown up in the Finnish community of New Ipswich, NH, he experienced traditional saunas as an everyday way of life. His strength lies in clear, proactive communication—ensuring every project runs smoothly and without surprises.
 

Whether coordinating with builders on large custom installations or helping homeowners create the perfect private sauna, Ryan is ready to guide you through every step of the process.

Micah is a master craftsman with a patient spirit and a quiet dedication to excellence. With broad experience across nearly all residential construction trades—and a particular focus on carpentry—he brings hands-on expertise to every project. As the lead point of
contact for construction-related inquiries, Micah ensures each build is coordinated smoothly and without delays.

In the office, he’s often consulted for his practical insight on how ambitious designs can be translated into achievable, high-quality construction results.

With boundless curiosity and enthusiasm, Aidan has become an important member of the team. Whether helping Micah with sauna construction / installation or performing repair / service work, Aidan has experience beyond his years.