ABOUT FINN SAUNA
Why We Do This
Having the privilege of being born and raised in sauna culture, we want to share it with the world.
It's not just a room in your house.
It's not just therapy.
It's a THIRD PLACE -- an oasis.
A quiet refuge from the busy world.
No phones.
No alarms.
Just peace, relaxation, and real connection with family and friends.
It's not a product -- it's a lifestyle.
MEET THE TEAM

Bruce Ruotsala
Owner / Operations
Bruce has been running the sauna business as a passion project since 2016. A true sauna enthusiast, he’s personally experienced more than 120 saunas across 11 U.S. states and 10 countries. With deep family roots in sauna culture — 50% Finnish and
25% Swedish — Bruce enjoys sharing his knowledge, learning from others, and most of all, relaxing in good company.
These days, Bruce focuses more on marketing, product development, research, and administration, while still consulting on select projects and working with returning customers.

Ryan Bertram
Sales & Project Management
Ryan is your point of contact for turning your sauna dreams into reality. With about 75% Finnish ancestry, and having grown up in the Finnish community of New Ipswich, NH, he experienced traditional saunas as an everyday way of life. His strength lies in clear, proactive communication—ensuring every project runs smoothly and without surprises.
Whether coordinating with builders on large custom installations or helping homeowners create the perfect private sauna, Ryan is ready to guide you through every step of the process.

Micah Kargela
Lead Sauna Craftsman
Micah is a master craftsman with a patient spirit and a quiet dedication to excellence. With broad experience across nearly all residential construction trades—and a particular focus on carpentry—he brings hands-on expertise to every project. As the lead point of
contact for construction-related inquiries, Micah ensures each build is coordinated smoothly and without delays.
In the office, he’s often consulted for his practical insight on how ambitious designs can be translated into achievable, high-quality construction results.

Gary Ruotsala
Sales & Project Management
Gary joined Finn Sauna in 2026 to help us serve even more clients and bring their sauna projects to life. As the owner's brother, he shares the same deep Finnish heritage and lifelong appreciation for authentic sauna culture.
Before joining Finn Sauna, Gary spent several years in project management - first with a construction contractor and later with a disaster cleanup and reconstruction company. That background gives him the experience to coordinate complex projects, manage teams effectively, and solve challenges quickly when they arise.
Whether he's helping homeowners plan their ideal sauna or coordinating with contractors on larger custom installations, Gary is committed to keeping every project organized, on schedule, and moving smoothly from start to finish.
Our process
At Finn Sauna, we support your sauna from installation to long-term enjoyment—“cradle to grave.” We carefully curate only premium products and designs, backed by deep expertise, stocked parts, and materials to keep every sauna we sell in peak condition.
What Sets Us Apart
OUR EDGE
Unlike online-only retailers, we dispatch skilled technicians directly to your door for hands-on service and repairs.
1 Year Guarantee
Every new sauna includes our comprehensive 1-year warranty—covering parts and labor to resolve any issue promptly. We stand behind your satisfaction, even if it means covering costs ourselves.
Complimentary Check-up
8–14 months after installation, we schedule a no-charge maintenance visit to service the heater, address settling concerns, and ensure optimal performance.

Ongoing Service Plans
ONGOING SERVICE PLANS-
Stay ahead with flexible options
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Semi-Annual – Ideal for heavy commercial use
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Annual – Recommended for moderate to heavy residential saunas
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Bi-Annual – Perfect for seasonal or light-use homes (e.g., vacation properties)
Standard Service Includes:
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Thorough heater cleaning
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Restacking, inspecting, and replacing stones as needed
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Checking elements, piping, and consumables with clear replacement guidance
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Invest in lasting performance - partner with the team that is with you every step of the way.

TRUSTED BY




Sauna Installation Across New England
Finn Sauna installs and services custom saunas and sauna kits throughout New England. From mountain homes and lake properties to coastal retreats and city renovations, every setting brings different weather, access, construction, and permitting considerations. Our experience across the region helps us plan for those details early so your sauna performs reliably in its setting.
New Hampshire
White Mountains
Lakes Region
Seacoast
Massachusetts
Metro Boston
Cape Cod
The Coast
The Berkshires & Western Massachusetts
Connecticut
Vermont
Ski Mountains
Central Vermont
Lake Champlain
Northest Kingdom
Maine
Southern Maine
Acadia
Rhode Island
Outside New England, we work with customers throughout the United States through customizable sauna kits and remote project consulting. We can help with sauna layout, material selection, ventilation, electrical recommendations, and installation planning, while a qualified local contractor completes the on-site work. Installation, maintenance, and field service are limited to our New England service area.

Why Builders Work With Finn Sauna
We've been working with saunas since 2016, and we've learned that no two jobsites are quite alike. Our experience goes beyond straightforward kit installations.
01
Skilled Carpenters Who Understand Construction
Our installers are skilled carpenters who know how to adapt when conditions don't match the plans. We've worked with pitched ceilings, walls that weren't square, and spaces where getting the materials into the room was a challenge of its own. That flexibility matters when the sauna needs to fit into a larger construction project.
02
Finnish Heritage and Sauna Expertise
Our Finnish heritage is an important part of how we approach sauna construction. We understand how heater selection, bench height, and ventilation affect the finished experience. We also test products in our own saunas whenever possible. If we wouldn't install something in our own sauna, we're not going to recommend it for yours.
03
Coordination With Your Construction Team
We help builders understand the sauna-specific requirements before work begins. That includes communicating what the framing crew, electrician, and other trades need to prepare. Our goal is simple: eliminate surprises.
